 |
 |
 |
Client:
Fruity Smarties® What's the Flavour?
Project:
Fruity Smarties® is a secondary brand in the Smarties® line-up and was recently launched to outstanding success in both the North American and United Kingdom markets. My task, to produce all elements from initial sales-rep contact pieces to Point Of Sale tools and sampling initiatives. Developing the creative was a process in which I initially sketched a tight illustration of the new character and how he was incorporated into the sales tools. The sketch was approved for final and rolled out to every piece leaving the marketers extremely happy. |
|
 |
|
 |
|
 |
|
 |
